This page shows an example of the game model. The price that you set determines the order quantity. If you have a lower price (relative to the other teams), you get a bigger order and vice versa. The actual formula is complicated and will not be explained here.

The actual sale is the lower of the order and the capacity. Revenue = actual sale X price. Cost = actual sale X u/cost. Expense = capacity * u/exp. Profit = Revenue - Cost - Expense. (Note that the expense depends on capacity and not actual sale).
 
U/CostU/ExpPriceCapacityOrderSoldRevenueCostExpenseProfit
40010047530004,5003,0001,425,0001,200,000300,000-75,000
40010050030004,0003,0001,500,0001,200,000300,0000
40010052530003,5003,0001,575,0001,200,000300,00075,000
40010055030003,0003,0001,650,0001,200,000300,000150,000
40010057530002,5002,5001,437,5001,000,000300,000137,500
40010060030002,0002,0001,200,000800,000300,000100,000
40010062530001,5001,500937,500600,000300,00037,500
40010065030001,0001,000650,000400,000300,000-50,000
U/CostU/ExpPriceCapacityOrderSoldRevenueCostExpenseProfit
40010047520004,5002,000950,000800,000200,000-50,000
40010050020004,0002,0001,000,000800,000200,0000
40010052520003,5002,0001,050,000800,000200,00050,000
40010055020003,0002,0001,100,000800,000200,000100,000
40010057520002,5002,0001,150,000800,000200,000150,000
40010060020002,0002,0001,200,000800,000200,000200,000
40010062520001,5001,500937,500600,000200,000137,500
40010065020001,0001,000650,000400,000200,00050,000