Media Digital subscription for Straits Times at $9.90 p month
I saw an advertisement for digital subscription to the Straits Times at $9.90 per month.

My immediate reaction was - at last. SPH has now got the right business model. At $9.90 per month, I am willing to subscribe to the online platform and read the local news. 

Previously, they offered a low subscription for 3 months and revert to a subscription of $60 or $90 a month. That is too high. I refused to subscribe to this kind of bait.

There was a link to read the Terms and Conditions. It was a very, very long document. After reading a few pages, I gave up. I did not want to subscribe to onerous terms and conditions. 

SPH has, once again, turned me off. 

This seems to be a bad habit among Singapore managers. They really know how to turn off their customers with impractical, unnecessary and onerous requirements. 

Tan Kin Lian

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